Built a full-scale brand identity rooted in sneaker culture. In collaboration with artist @AlexAliGonzalez, we transformed a local resale shop into a true sneakerhead playground—where every wall, rack, and corner celebrated the culture. Pulled from the familiar patterns, textures, and iconography that define sneaker culture to create bold murals, scroll-stopping social promos, in-store moments, and limited apparel that made the
space feel alive.