Lead Creative overseeing concept development and visual direction across physical product, and social platforms. Collaborated closely with the artist, Vandy The Pink, and the client to ensure the creative vision was executed seamlessly from fabrication through promotional rollout.

Chose products for sweepstakes and oversaw final print deliverables with artist and the fabricators:
• Sweepstakes Microsite
• Scheduled Social Creative Roll-out
• Product Development
• Eccommerce Photography Direction