As Lead Creative, I served all final creative deliverable across every touchpoint—ensuring every detail hit just right. I partnered closely with producers and the client to carry electric ideas from concept through fabrication to on-site execution, while leading visual direction across physical builds, print, motion, and social to create fully immersive brand moments.

Created a world of sour candy combined with electronic
music while keeping it on brand:
• Venue Aesthetic
• Print and on-site promotional materials
• VIP Box invitation
• Event wayfinding and environmental graphics
• Motion and video graphics
• Social Promotion assets and RSVP splash page
• Display Media surrounding event and video promo