Led the creative conversation around heroing the physical Ruffles product—treating it like the MVP of the set. Blended the bold energy of Complex with Ruffles’ iconic edge to craft a clean, minimal, sports-inspired aesthetic that shaped the set design and surrounding graphics, giving the entire campaign a sharp, game-day-ready feel.

From branding to motion graphics, the Ruffles were in the bag:
• Branding Package
• Set Development
• Print and Set materials
• Video Motion Graphics Package
• Social promotion assets
• Display Media surrounding Video Promo