As Lead Creative, I led concept development and visual direction across physical, print, motion, and social platforms, partnered closely with producers and stakeholders to ensure the creative vision was carried through fabrication and on-site execution, and served as the final creative developer across all touchpoints.

Every element was designed to feel cohesive, intentional, and unmistakably Complex × Modelo:
• Custom booth design and spatial layout
• Print and on-site promotional materials
• Event wayfinding and environmental graphics
• Motion and video graphics
• Social promotion assets and RSVP splash page
• Display media surrounding event and video promo